FJU Business School
Build an online business that pays you — in 12 months, not 12 years
A 12-month, build-in-public business school. Funnels, paid traffic, sales systems and scale — with real deliverables marked by real coaches, not a pile of videos you'll never finish.
Courses teach. Schools make you build.
You don't need more information. You need deadlines, feedback, and a standard to hit.
Learning vs building
The old way
Buy another course. Watch 40 hours of theory. Build nothing.
The FJU way
You build something real every single month — offer, funnel, ads, systems.
Alone vs accountable
The old way
No deadlines, no one checking, quietly quit by week 3.
The FJU way
Coach-marked deliverables every month. Miss the standard, you resubmit.
Guessing vs graded
The old way
“Is this any good?” — no feedback, no benchmark, no idea.
The FJU way
Every deliverable is scored against a pass/fail rubric. 70% to pass. You always know where you stand.
The 12-month programme
Four phases. Twelve deliverables. One working business at the end.
Foundation
Months 1–3Offer, funnel, first traffic. You leave this phase with a live funnel and real leads.
- Month 1Foundations & Your Offer
- Month 2Funnel Build & Message
- Month 3Traffic & First Sales
Build
Months 4–6Sales systems, content engine, conversion optimisation. Revenue becomes repeatable.
- Month 4Sales Systems
- Month 5Content & Organic Growth
- Month 6Conversion Optimisation
Operate
Months 7–9SOPs, unit economics, delegation. The business stops depending on you being awake.
- Month 7Systems & Delivery
- Month 8Finance & Unit Economics
- Month 9Team & Delegation
Scale
Months 10–12Scale spend, maximise LTV, graduate with a machine — and a plan for the next 12 months.
- Month 10Scaling Traffic
- Month 11Retention & LTV
- Month 12Graduation: The Machine
Six tracks. One focus.
Pick the business model that fits you. Same curriculum spine, track-specific coaching.
Online Business Builder
Launch a digital product or service business from zero.
Affiliate Marketing
Build income promoting proven offers with funnels and paid traffic.
Agency & Freelance
Sell funnels, ads and marketing services to local businesses.
E-commerce
Build and scale an online store with paid traffic.
Coaching & Info Products
Package your knowledge into courses, coaching and communities.
Scale Existing Business
Systemise and scale a business that is already trading.
How it works
Apply
Tell us who you are and what you want to build. A human reviews every application.
Onboard & pick your track
Choose one of 6 tracks and sign the commitment. One idea, executed properly.
Monthly builds + coaching calls
Each month has a real deliverable, lessons, and live coaching calls with the team.
Submit deliverables
Upload your work — funnel URLs, ad reports, P&Ls — with your own self-score.
Coach marks vs rubric
A coach scores you against the month's rubric. 70% to pass. Below that, you resubmit.
Graduate with a working business
12 months later you present your results live — revenue, systems, and a next-year plan.
Choose your commitment
Prices in South African Rand. Payment plans available on application.
90-Day Crash Course
Months 1–3 Foundation phase. Launch your first funnel and make your first sale.
Apply for 90-Day Crash Course12-Month Programme
The full journey: Foundation → Build → Operate → Scale. Coaching calls included.
Apply for 12-Month ProgrammeElite
Everything in the 12-month programme plus 1-on-1 coaching with Eugene and done-with-you funnel builds.
Apply for EliteFranchise
License the FJU model. Run your own cohorts with our curriculum, systems and brand.
Apply for FranchiseQuestions, answered straight
How much time does this take per week?
Plan for 8–12 focused hours a week. This is a build programme, not a watch programme — most of that time goes into your own business, not videos. If you can't find 8 hours a week for your own business, that's the first problem we'll fix.
Is FJU accredited?
We are a private business school, not a registered university — you graduate with a business, not a certificate. Our benchmark is simple: a live funnel, real customers, and documented systems. No framed paper pays your bills.
What if it's not for me? Do you offer refunds?
Complete Month 1 in full — every task, plus the deliverable — and if you decide FJU isn't for you within the first 30 days, we refund you. We don't refund people who don't do the work.
Can I switch tracks after I start?
Yes, once, inside the first 60 days. After that you commit — switching ideas every month is exactly the habit this school exists to break.
What is VanX?
VanX Funnels is our funnel-building platform — pages, forms, email automation, CRM and tracking in one place. Every student builds on VanX, and your coaches can see inside your build to help you fix things fast.
Do I need money for ads?
From Month 3, yes — budget at least R100/day (about R3,000/month) for paid traffic. Months 1–2 cost you nothing but effort, and Month 5 builds an organic engine so you're never fully dependent on ad spend.
Apply to FJU Business School
Applications are reviewed by a real coach. If we don't think we can get you a result, we'll tell you — and we won't take your money.